Assessing The Impact of Big Data Analytics on The Telecommunication Industry
Abdulhamid Usman Nuruddeen
Halliru Sani
Musbahu Salisu
Abstract
Big Data Analytics (BDA) is transforming industries, with telecommunications particularly positioned to benefit due to its massive data flows. However, empirical evidence on its practical impact in developing contexts remains limited. This study investigates the role of BDA in enhancing operational efficiency, decision-making, and customer experience in the telecom sector. A quantitative survey design was employed, targeting 100 telecommunications professionals selected through stratified random sampling across various roles. Data were gathered using a structured questionnaire comprising demographic items and Likert-scale measures on BDA’s influence and challenges. Analysis was conducted with descriptive statistics and Chi-square tests using SPSS. Results show that BDA significantly improves decision-making and network performance but is hindered by data security concerns and a shortage of skilled personnel. Participants highlighted continuous training, robust governance, and scalable infrastructure as vital solutions. The study concludes that while BDA offers substantial benefits for telecom operators, its effective adoption requires strategic investment and supportive regulatory frameworks. The findings contribute empirical insights to the literature on BDA adoption in developing countries and carry practical implications for operators, policymakers, and regulators, particularly regarding capacity building and policy development.
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